It was at this time that the BOWEN brand came into being.
The brand was created in collaboration with André Rousselet,
the President of G7 taxis, chief of staff of the President of the French Republic at the time, and founder of Canal +.
Marcos Fernandez Cabezas was also behind the launch of the Doc Martens brand in France in the 1980s,
as well as the revival of the collections of the old French brand Paraboot, which Cabezas breathed new life into.
The Bowen brand was sold to the Manfield group in 1990.